A general open house is held usually on the weekend, though weeknight open houses are becoming popular. Anyone can come in and take a look; this can make some homeowners insecure about the safety of their valuables.
Odds are that an open house will not produce the buyer, but it's good exposure.
One way to advertise your open house is in the weekend real estate section of your local newspaper. Your broker should take care of the details, unless you're going FSBO. Your ad should include your address, with directions if your home is hard to find. List the time you plan to have your house open. "All day" can mean through the evening to some people. Include your asking price so people don't spend their time looking at a home too far over their budget. Include a brief description of your home. Don't use so many abbreviations to save space that your ad is incomprehensible to a layperson.
The best advertising is a big "For Sale" sign on your front lawn. Add an "Open House Today" sign on the day of your open house.
Unless you're going the FSBO route, be sure not to be present during the open house. Buyers are often reluctant to take a good look at a property when the owner is around. Even if you need to show the house yourselves, keep your children and pets somewhere else. Kids make a house seem more crowded. They also have a knack for pointing out flaws in the house. Some people are allergic to animals, or just don't like them.
A listing sheet contains all the specifics about your home, such as price, number of bedrooms and bathrooms, square footage, lot size, and the year it was built. Buyers collect them at showings and use them to compare houses. Your listing sheet should be as simple and specific as possible. It's a good idea to include a color photograph of your house.
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